Trusted Choice

​What are the Advantages of Trusted Choice®?

• Using national and statewide advertising, public relations, and local agency marketing, we are communicating to consumers that Trusted Choice® is the smart way to buy insurance and financial services.
• As a Trusted Choice® agency, you can use this consumer-tested name, logo, and tagline, as well as professionally produced advertising materials for television, radio, and newspapers.
• Plus, the Trusted Choice® Agency Locator sends qualified leads directly to your desktop.

• Trusted Choice® is dramatically increasing consumer awareness of the benefits independent agents and brokers offer choice, customization, and advocacy—the very benefits our research has shown consumers want most.
• Remember, Trusted Choice® is more than advertising. It is a brand shaped in response to consumer priorities, highlighting the strengths of independent agents and brokers.
• Trusted Choice® is designed to grow as a result of the collective marketing efforts of each and every member.

• Great! Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
• Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice® logo as a “seal of approval.”
• Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.

• Licensed use of the Trusted Choice® logo
• Qualified leads through the Trusted Choice® Agency Locator
• Marketing Reimbursement Program earn up to $1000
• Access to customizable print ads, mailers, and press releases
• Professionally produced tag-able television and radio spots
• Consumer articles for your websites, newsletters, and mailings
• Optional RSS feed for your website
• Much, much more

• Your User ID and Password can be found in your confirmation email that was sent to the principal’s e-mail address upon registration.
• For a copy of your e-mail confirmation, please e-mail TrustedChoice@iiaba.net.

• To be included in the Agency Locator, Trusted Choice® agencies must complete an Agency Profile with some basic information.
• By doing so, consumers visiting the site can locate an agency by zip code, insurance lines written, company appointments/affiliations, and even languages spoken.
• To create or update a profile, agencies should:
  • Go to www.TrustedChoice.com/agents and enter User ID and Password.
  • Select “Update Your Profile” under "Important Links".
  • Proceed through the process until it notifies you that your profile has been updated, otherwise the data will not be saved.
  • Upon completion of your update, it takes one business day for the system to update records.
  • You will not be listed on the consumer site until one day after you have successfully completed your profile update.

• The above steps for creating or updating a profile also must be taken for each branch agency that is added.
• This can be done by the main office administrator or delegated to an administrator from each branch office.

• Trusted Choice® is not designed to take the place of your own agency branding efforts or advertising but should work in conjunction with it.
• Unlike an association logo, which merely connotes membership in an organization, think of the Trusted Choice® logo as a “seal of approval.”
• Flying the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise.

• The logos are available for download at www.TrustedChoice.com/agents.
• Sign in and click on the “Logo Files" button

• Tag-able versions of the Trusted Choice® television, radio and print ads are available at www.TrustedChoice.com/agents.
• Sign in to the website and click "share" then "file cabinet" and "Freedom Campaign"